What do an aeroplane cockpit and a changing room before a match have in common?Quite a lot more than you might think.
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To illustrate the relationship between Riyadh Air and Atlético de Madrid, we decided to look at the moment just before it all begins. That moment nobody sees, but when almost everything is already happening.
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That’s how ‘Captain to Captain’ came about, a feature starring Koke and Lola Gallardo that connects two worlds through those responsible for leading them.
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Focus, rituals, responsibility and a team that trusts you.
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Without needing to land a plane on the pitch — although we did consider it — we found common ground between flying and competing.