The players don’t enter the field, they land.

CLIENT

Atlético de Madrid


SERVICES

Events · Production · Brand Activation


2025

Welcome

night.

The players, like Rojiblanco astronauts, return to their planet – the stadium.

The Riyadh Air Metropolitano was transformed into a space base to welcome the new signings, the men’s and women’s first teams, and Atlético Madrileño.

The players were rojiblanco astronauts returning to their planet—the stadium. For the first time, theSkyRibbon lit up the sky like an intergalactic countdown, igniting the rocket that launched the night. And to the rhythm ofDani Fernández, Atlético to the core, the stadium transformed from launchpad to stage, from presentation to concert, from stands to party.

For one night, the Riyadh Air Metropolitano orbited higher than ever.