Anyone can be the impostor.

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Visit Rwanda


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Branded Content · Social Media


2025

Visit Rwanda.

Impostor

Who doesn’t fit in? Who is pretending? And who knows Rwanda more than they seem to?

For Visit Rwanda, we brought the social media trend impostor to the field of sports entertainment. Julián Álvarez, Juan Musso, Nahuel Molina, Luany, Rosa Otermín, and Andrea Medina face off in a game of glances, laughter, and suspicion… all with Rwanda as the common thread. A lighthearted format designed for social media, where competition is mixed with curiosity, humor, and camaraderie. Because sometimes the best way of discovering a place isn’t by describing it, but by playing a game.

No long speeches, no rigid scripts – only real, natural, and shared connections.