To introduce the new players, a press conference alone wasn’t enough. We wanted each arrival to feel like what it really is: a one of a kind landing.
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That’s how the series of personalized videos for Ruggeri, Baena, Cardoso, Almada, Raspadori, Pubill, Hancko, and Nico González was born — eight different stories, eight 3D worlds made in detail, where each player was the protagonist of their own journey. A campaign that started in the cloud and ended on the pitch: the same rocket featured in the videos later landed at the Riyadh Air Metropolitano during Welcome Night 2025.

Because at this club, player introductions aren’t announced. They’re launched.