To announce Julián Alvarez, there was no need for a long statement or a solemn presentation; the conversation was already there-- we only had to join in..
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Atlético de Madrid opted for a meme that immediately connected with the digital culture and turned the announcement into a media phenomenon: simple, recognizable, and shareable. A sit should be.
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Without forcing a tone or explaining the joke, letting the people do what they do best with a meme: talk about it.

Proof that sports marketing can also be fast, relevant, and understand context before the format.
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Because sometimes, to announce something important, there’s no need to say everything, you just need to say it right.