There are campaigns that explain a video game. And then there are those of us who prefer to play the game.
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For the launch of EA SPORTS FC 27 in partnership with Atlético de Madrid, we created a piece where the line between football, the game and everything that happens around it becomes a little less clear.
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No grand promises. No turning it into a product demo.

Just a simple idea taken all the way through.
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Because if you’re going to play, you might as well dive right in.